Is Kai Cenat Quitting Streaming? Mental Health Struggles, Secret Projects And USD 35M Net Worth

Twitch streamer, Kai Cenat, shocked his fans when he shared a video titled, I Quit on his channel. On January 13, 2026 (ET), Kai took to his YouTube channel and shared a 23-minute video that left his fans stunned. The video showed him having a deep conversation with his mother.

For the unversed, Kai Cenat took a hiatus from streaming a while back. However, after his latest video, the question remains: Is the streamer actually quitting Twitch for good? Here's what we know about the video and Kai's past struggle with mental health. 

Is Kai Cenat quitting streaming?

The video shared by Kai Cenat started with Kai talking to his mother on the beach, followed by a vlog of him travelling to Italy to announce his own new clothing brand, Vivet. While he gave his fans insight into the process, the video's title left them confused. Well, as it seems Kai is not quitting, but will be focusing more on his other passions. So what was the video really about? He stated:

"I feel like sometimes, people need to self-reflect and take a step back from the broad perspective of what their life has been. I believe that there is more to the world than is much greater than myself. The energy and passion to do more and create are within me. That’s why I quit."

In the video, Kai Cenat has opened up about deciding to "quit overthinking" and "quit staying in my head about the goals [he has]." Instead, he wants to pursue those goals, even though some of them might not work. He expressed his need to see what he can do. As soon as the video went live, fans started responding to the announcement. The general reaction was positive; most appreciated his sentiment and plans. However, some felt deceived by the title of his video, assuming Kai was actually quitting streaming, only to find out otherwise.

Kai Cenat's secret project is an ode to his passion

Kai Cenat has never explicitly said that he plans on actually quitting streaming, and now, with the clarification that the I Quit video was actually about quitting "self-doubt and overthinking", fans can finally take a breather. Additionally, Kai's new channel appears to support the idea that he plans to continue making content throughout the process of launching a new clothing and fashion brand. The streamer will be sharing some behind-the-scenes content of his passion project. 

Kai also got candid, sharing that he will use the platform to show his followers how he navigates to improve his mental and physical state, beyond the style of streaming he has become known for. While he might stream less as Kai chases his dreams, his return to the streaming world has been solidified by his video.

Kai currently has over 20 million followers on Twitch and is one of the biggest streamers on the platform. He recently finished up another 'Mafiathon' subathon event and was spotted in Italy after. While fans believed he was simply on vacation, he was actually hard at the secret project, making clothes and starting up his new fashion brand. He stated:

"This is the first time I've had a passion for something besides content creation. This is not me sticking my name on a brand and money-grabbing."

Kai Cenat's struggle with mental health

Kai Cenat has previously been candid about his struggle with mental health due to his self-doubt. He has been vocal about taking inspiration from his favourite anime shows. However, when it came to his streaming future, the streamer remained extremely vague. Kai also admitted that he was "losing touch with reality" due to his constant streaming and wasn't spending as much time with his friends and family. He reflected on how badly the pressure was affecting his self-worth, saying he constantly felt he could not achieve his goals because he was only known for 'streaming'. He stated:

"The reason I've really been in my head is that I just want to do more. I've [come] to realise that I'm a true creator, and I’m very passionate about creating, and I have other goals and things that I just want to achieve and do more of."

Kai Cenat's net worth

Regarding Kai Cenat's net worth, the streamer reportedly earns USD 3 million annually from Twitch streaming. According to Celebrity Net Worth, Kai has amassed a massive wealth of USD 35 million from streaming, YouTube, and endorsements. The streamer began his journey in 2018, posting short-form comedic videos on Instagram and has since gained 3.5 million YouTube subscribers. As a streamer, Kai has featured several celebrities, including Nicki Minaj, Lil Baby, and 21 Savage.

According to Forbes, Kai Cenat is on the list of Top Earners and reported he brought in USD 8.5 million as of June 2025.  As per the publication, he has one of the highest engagement rates among streamers at 12 per cent. Kai has also landed multiple endorsement deals with major brands in recent years, including an ad campaign for T-Mobile with Patrick Mahomes and Snoop Dogg. The young streamer is also the proud owner of a USD 2.5 million mansion in Atlanta, according to Home & Texture.

What are your thoughts on Kai Cenat's announcement? Let us know.

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