Who Is Gene Jones? Jerry Jones' Wife, Pageant Queen, Philanthropist, Dallas Cowboys Family's Heart

Behind the iconic Dallas Cowboys stands Jerry Jones, the man who transformed the franchise into a global powerhouse. But alongside him, like a steady force for more than six decades, has been his wife, Eugenia 'Gene' Jones. Her presence has shaped not just their family but also the legacy of America’s most iconic football team.

From her early days as a beauty queen in Arkansas to becoming the First Lady of the Dallas Cowboys, Gene has lived a life full of grace, and quiet influence. Her impact extends beyond the football field into the areas of philanthropy and art as well and she is a woman known for her unwavering commitment to her family. Here’s all you need to know about her.

Eugenia Jones’ early life and pageant success

Born and raised in Danville, Arkansas, Gene grew up as the daughter of a small-town banker. In 1960, she was crowned Miss Arkansas USA, a title that gave her recognition and opportunities to showcase her talents. She was also named Arkansas Poultry Princess, a quirky but charming title that highlighted her involvement in community and state traditions.

Eugenia Jones and Jerry Jones had a college love story

Eugenia and Jerry’s love story began at the University of Arkansas, where the two met on a blind date. Their first outing to a local county fair has since become a legendary anecdote in their romance. Jerry, back then was a Razorbacks football player, and he attempted to win Eugenia over by getting her a teddy bear but failed. 

However, Jerry was determined not to disappoint Gene, and found another way and simply bought the bear instead of winning it. Gene often recalls that moment as an early glimpse of Jerry’s business like mind, a quality that would later define his career as a businessman and NFL owner. The couple got married in 1963 and has been together for over six decades now.

Eugenia Jones is the backbone of the Jones family

While Jerry pursued business and later took the bold step and purchased the Dallas Cowboys in 1989, Gene stood as the family’s foundation and his biggest strength. The decision to buy the Cowboys for USD 140 million was considered risky at the time, but Gene never backed off in her support for her husband. She saw the move as Jerry chasing a dream and stood firmly by his side, even when the stakes were high.

"It was kind of like winning that teddy bear," she once said, noting that Jerry never takes no for an answer when he wants something. Together, the couple have raised three children: Stephen, Charlotte, and Jerry Jr., all of whom are deeply involved in the Cowboys organisation today. The Jones family has turned what began as Jerry’s bold move into one of the most valuable sports franchises in the world.

Eugenia Jones’ philanthropy and passion for the arts

Beyond her role as wife and mother, Eugenia Jones has carved her own identity as a philanthropist and advocate for the arts. She has served on many boards like the Texas Cultural Trust and the Meadows School for the Arts, where she has helped shaping art programs across Texas. Gene was also one of the greatest force behind the Dallas Cowboys Art Collection, a massive project that transformed AT&T Stadium into a showcase of modern art.

Gene's philanthropic efforts go far beyond the football stadium. She has been active in fundraising for hospitals, museums, and universities, and is often seen working quietly behind the scenes. For Gene, these contributions are not about recognition but about making a difference in her community and preserving the values that have always guided her life.

Eugenia Jones is a family-oriented matriarch for the Jones family

Family has always been at the heart of Gene’s identity. In many interviews, her children have often described her as the glue that holds them all together. Charlotte, the Cowboys’ Chief Brand Officer, once said that her parents always emphasised that family comes first. Whether it was attending dance recitals, football games, or school events, Gene and Jerry made sure to be present in their children’s lives all throughout.

This dedication had extends to their grandchildren as well. Today, Gene and Jerry are grandparents to 10 kids, and even recently became great-grandparents. Gene has often emphasised that her greatest joy comes not from football victories or business success, but from her family milestones. 

Eugenia Jones has always stood by Jerry through challenges and struggles

Like any marriage, Gene and Jerry’s relationship has been through its share of ups and downs. The couple faced public scrutiny during a high-profile scandal in 2014, but their bond remained unshaken. Jerry has frequently credited Gene for being his greatest source of strength and guidance. During his 2017 NFL Hall of Fame induction, he chose Gene to present him, acknowledging her as the backbone of their family and his closest advisor.

Eugenia Jones’ enduring influence

Though she may not always be in the spotlight, Eugenia Jones has played a pivotal role in shaping the Cowboys' legacy and the Jones family empire. Her influence is visible in the organisation’s culture, and its commitment to family values. Her philanthropic and artistic works have expanded her impact far beyond football fields, and have made her a respected figure in Texas society.

At heart, however, Gene remains grounded in the same values she carried with her from Arkansas. Whether as a beauty queen, a supportive wife, or a dedicated mother, Eugenia Jones has shown the world that true strength lies in one's heart. Eugenia 'Gene' Jones is far more than just Jerry Jones’ wife, she is a philanthropist, an arts advocate, a matriarch, and a symbol of enduring family love.

Eugenia Jones has built herself a quite legacy of her own. In a world where the Cowboys dominate headlines, Gene has built a dynasty of heart, culture, and family values.

Also Read: Iconic Dallas Cowboys Cheerleaders Salary, Got 400 Per Cent Pay Hike, Here's How Much They Earn Now

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