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Shark Tank India 4 is going strong with unique business ideas, exciting startup opportunities, and a whole lot of drama. The fourth season of this business reality show, which premiered on January 6, 2025. Within just more than a month, the show has seen disagreements and sometimes heated exchanges among this season’s panel of sharks, including Aman Gupta, Namita Thapar, Peyush Bansal, Vineeta Singh, Anupam Mittal, Azhar Iqbal, Ritesh Agarwal, Varun Dua, Kunal Bahl, and Viraj Bahl.
The latest episode of Shark Tank India 4 was drama-packed as Simran and Tina Bapu, a mother-daughter duo, pitched their healthy dessert brand, Paleoo Bakes. The brand asked for Rs. 1 crore in exchange for a 6.5% equity, impressing sharks with their approach to working on guilt-free indulgence.
Paleoo Bakes succeeded in impressing the sharks including Sugar Cosmetics CEO, Vineeta Singh, People Group CEO, Anupam Mittal, and Lenskart CEO, Peyush Bansal. All three of them presented their investment offers to the pitchers. However, the impressive and promising pitch soon led to an unexpected clash between Vineeta and Peyush over high-pressure tactics in deal-making.
Initially, the pitchers were approached by Vineeta and Anupam, who teamed up to offer Rs. 1 crore for 10% equity, in addition to 1% royalty until the investment’s repayment. On the other hand, Peyush made a more appealing offer by removing the royalty clause.
However, the Lenskart CEO seemed impatient as Simran and Tina discussed the offers. Peyush demanded an immediate decision, warning that he would withdraw his offer if they took too long. His ultimatum did not sit well with Vineeta, who called him out, saying:
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“Decision lene main 2 minute toh lagta hai na.”
Rather than waiting for the founders' decision, Peyush stuck to his word and backed out completely, leaving only Vineeta and Anupam’s offer. BoAt’s CEO, Aman Gupta found Peyush’s backling out as an opportunity and chimed in to join Vineeta and Anupam in a revised offer. The trio made a new offer of Rs. 1 crore for 6% equity and a 1% royalty. After a momentary discussion, the pitchers finally accepted the deal, securing a strategic partnership with the sharks.
Paleoo Bakes began in a home kitchen during the initial days of the COVID-19 pandemic in 2019. The mother-daughter duo Simran and Tina gradually established a cloud kitchen catering to health-conscious foodies with mouth-watering desserts that are healthier options in the market and can be consumed guilt-free. The cloud-based dessert company has already made a significant mark in the market with a large team. Now, with the expertise and guidance of three successful sharks, the mother-daughter duo will have the opportunity to expand their business and gain better recognition.
Do you agree with Vineeta Singh’s view of giving entrepreneurs some time to make informed decisions?
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