Floriculture is booming in Europe and making its presence felt in the Indian market. The ancient practice of flower farming is now a major agri-business in over 135 countries worldwide. With more emphasis on nature-friendly gifts, delicate flowers and robust potted plants are taking place in Indian households and office spaces.
According to a report by IMARC Group, floriculture is booming, with a projected value of 5.9 billion USD by 2030. In India, Ferns and Petals have been a prominent name in floriculture, with an estimated value of 67.2 million USD. However, the dominance of Ferns and Petals will soon be challenged by brands like The Kariki Group, Dummen Orange, Syngenta Flowers, Oserian Development, Karuturi Global Limited, and many more.
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The largest producers of flowers in India are Tamil Nadu, Madhya Pradesh, Karnataka, West Bengal, and Andhra Pradesh. In recent decades, we saw the emergence of many brands like Phoolwala, Flower Aura, City Flowers, FloralBay, Way2Flowers, and many more, who have managed to grab the attention of youngsters with their aesthetic packaging and branding. However, today, we are going to talk about the world-famous brand that has been one of the leading names in the billion-dollar floral industry.
In the global floral industry, Venus et Fleur is renowned for its luxury flowers and has been at the top of many people's priorities regarding their personal gifts or public events. Courtesy of the top-notch quality of Venus et Fleur's products, it has managed to leave a long-lasting impression on their customers. From birthday events, wedding parties, and engagement ceremonies to anniversaries or private date nights, Venus et Fleur is a one-stop destination for nature lovers.
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The official website of Venus et Fleur has a series of products and gifts that feature fresh and luxury flowers. However, it is the Eternity Flowers by Venus et Fleur that has disrupted the flower industry. For the unversed, Venus et Fleur's Eternity Flowers can last a year if properly cared for. Eternity Flowers skyrocketed the sales of Venus et Fleur, making them one of the leading brands in the floral industry.
The Indian-origin entrepreneurs, Seema Bansal Chadha and Sunny Chadha are the founders of one of the world's leading floral brands, Venus et Fleur. The couple was mentioned in the Forbes 30 under 30 List in 2018, along with billionaires across the world.
Both Seema and Sunny come from entrepreneurial families, which is why both of them have that business acumen installed inside them. It was back in 2015 when Seema and Sunny started dating, and just like every couple in the world, they were also excited about Valentine's Day.
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On the beautiful occasion of Valentine's Day, Sunny Chadha ordered a bouquet of flowers to be delivered to his then-girlfriend, Seema Bansal's place. In an interview with the Entrepreneur, Seema Bansal revealed that the flowers she received from Sunny were not what he ordered. It was when both of them decided to cash in on the massive opportunity of a reliable brand in the floral industry.
The couple took inspiration from Parisian floral design and started their company in 2015 by the name Venus et Fleur. Seema and Sunny joined hands with a farm in Ecuador that began transporting flowers by air. Soon, they started getting the attention of celebrities, which helped them market their brand to a broader range of customers.
Seema Bansal Chadha and Sunny Chadha were aware of social media's power and decided to try their luck as they sent some of their best products to the Kardashians. Although they knew they'd picked a name way too big but to everyone's surprise, Kourtney Kardashian and Khloe Kardashian posted Venus et Fleur's arrangements on their respective Instagram handles. The couple witnessed a massive surge in the demand for flowers, and it finally gave them the recognition they had been waiting for.
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According to a report in Forbes, the starting price of a single rose on Seema Bansal and Sunny Chadha's floral brand, Venus et Fleur, is 39 USD, and if converted in INR it is around Rs. 3,200. Apart from the traditional red, white and champagne colours of the roses, Venus et Fleur offers roses in four rare colours, silver, green, blue and lavender. Some people might find the prices a bit too high, but there are no ifs and buts about the quality of flowers, which is quite rare in today's time.
For the unversed, it was on November 3, 2020, when Seema Bansal and Sunny Chadha got married as per the Indian culture. The couple impressed their massive fanbase by valuing their culture and traditions. Seema and Sunny are parents of an adorable baby boy, and it is the glamorous mommy, who never skips a chance to post pictures with her little munchkin.
Talking about the social media presence, Seema Bansal Chadha has 51.1K followers, Venus et Fleur has 610K followers, and Sunny Chadha has 19.8K followers on his IG handle. We hope Seema and Sunny continue hitting new milestones with their floral brand, Venus et Fleur, which is showing no signs of slowing down any time soon.
What are your thoughts on Seema Bansal and Sunny Chadha's entrepreneurial journey, which started due to the negligence of a flower distributor? Let us know.
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