Piyush Pandey's Funeral, Sister Illa Arun And Wife, Nita Break Down Into Tears Bidding Him Goodbye

Piyush Pandey was a legend in the world of advertising, ruling it for 4 decades with his jingles and campaigns. He bid adieu to the world at the age of 70 on October 24, 2025, leaving everyone teary-eyed. Not just his colleagues and family, but the millions of fans who loved his fun-filled work, too, poured in their heartfelt condolences for the maverick.

Piyush Pandey’s sister, Illa Arun, and his wife, Nita Pandey, break down into tears

Piyush Pandey’s final rites took place in Mumbai, and in the videos that surfaced on social media, his family looked devastated. In one of the videos, Piyush’s sister, Illa Arun, was seen weeping profusely as she looked at her brother for the last time before bidding him goodbye forever. Although Illa tried to keep calm, she couldn’t control her emotions.

To watch the video, click here.

On the other hand, Piyush’s wife, Nita Pandey, turned emotional after she bid adieu to her soulmate during his antim yatra. Other family members were seen consoling Nita. Many people gathered to pay their respects to the legend, with tears in their eyes.

To watch the video, click here.

What was the cause of Piyush Pandey's passing?

Hours after Piyush Pandey’s death, his sister, Ila Arun, issued the first statement regarding the loss of her 'precious brother'. She told The Indian Express that Piyush was suffering from pneumonia and succumbed to complications from the ailment. She referred to her late brother as the life of their family and said:

"My brother passed away at 5:50 a.m. this morning because of pneumonia complications. He was in the ICU. As a sister, I can say he was a precious brother and the life of our family."

Who was Piyush Pandey?

Piyush Pandey was a legend in the advertising world. The executive chairman of Ogilvy was the voice behind some of the most iconic Indian advertisements. He rebranded Prime Minister, Narendra Modi, with his slogan, ‘Ab ki baar, Modi sarakar', written during the 2014 election campaign. Campaigns like Asian Paints’ 'Har khushi mein rang laaye', Cadbury’s 'Kuch Khaas Hai', Fevicol’s iconic 'Egg' ad, and Hutch’s pug ad were some of the iconic ads that Piyush gifted to the world.

Piyush created history when he became the first Asian jury president at the Cannes Film Festival in 2004. Piyush was also conferred with the CLIO Lifetime Achievement Award in 2012. He was the first Indian from the advertising world to be conferred with a Padma Shri. Under Piyush’s leadership, Ogilvy India has been ranked the No.1 Agency for 12 consecutive years in the Agency Reckoner.

Piyush Pandey’s demise left a huge void in the hearts of millions who loved his wit and humour.

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