Michael Willis Heard's Net Worth Before Viral 'Yes King' TikToker Died By Alleged Heart Attack

Michael Willis Heard, the social media personality known as the 'Yes King' on TikTok, has died at 52. The news was confirmed by his daughter, Mykel Crumbie, in an emotional Facebook post on November 9, 2025. Michael, who went by the handle @LoveandLightTV, was popular for his motivational videos and signature affirmations, such as 'Yes King' and 'Love Yourself,' which focused on positivity, confidence, and self-love. Amid speculations of Michael's sudden health troubles being the reason for his demise, here's a look at his massive net worth.

Michael Willis Heard amassed a net worth of millions

TikToker, Michael Willis Heard's online presence was lucrative, with income streams flowing from multiple sources. He earned revenue directly from these platforms through advertisements and creator funds. Additionally, he generated income through brand collaborations, partnering with brands to create sponsored content. Another significant source of income for him was subscription-based content, for which he leveraged platforms like OnlyFans. Furthermore, he offered personalised services by uploading custom video requests, allowing fans to request tailored videos, similar to services offered by platforms like Cameo.

Michael's net worth was estimated at between USD 35 million and USD 90 million, according to Jobaaj. The 52-year-old was known for his motivational videos and lifestyle advice, which garnered a large, loyal fan following and enabled monetisation avenues. Now, with Michael's untimely demise, it is likely that his daughter, Mykel Crumbie, will be the heir to his massive million-dollar estate, although there is no confirmation regarding it yet.

Michael Willis Heard's cause of death

Michael Willis Heard's death sent shockwaves across the meme community, with many fellow creatures mourning his loss. The official cause of death for TikTok creator Michael Willis Heard (known as "Yes King") has not been publicly disclosed by his family. His daughter, Mykel Crumbie, confirmed his passing in an emotional Facebook post but did not provide specific medical details. However, another content creator and YouTuber, Davyon Augustus (Consciouztv), shared unverified information regarding Michael's medical emergency, which proved fatal for him.

Davyon Augustus shared that Michael Willis Heard suffered an asthma attack, which triggered a heart attack, which led to brain death, in simple words, a comatose situation. These reports remain speculative and have not been confirmed by the bereaved family or medical officials. Michael's family has requested privacy as they mourn his loss.

Who was Michael Willis Heard?

Michael Willis Heard (known online as @LoveandLightTV) was a popular American motivational TikTok creator, life coach, and pastor who became famous for his viral affirmative 'Yes King' catchphrase and uplifting messages of self-love and positivity. Michael gained a massive following on social media platforms like TikTok, Instagram, and X due to his short, charismatic videos. Fans remembered him as a mentor and beacon of light whose messages helped them navigate personal challenges and encouraged them to push through one more day. Born in 1972 in Elyria, Ohio, Michael's legacy continues through his widely shared content, which his followers use as a digital mantra for empowerment and reassurance.

We share our heartfelt condolences with Michael Willis Heard's family and hope they find the strength to cope with the grief of his passing.

Also Read: 'Yes King' TikToker, Michael Willis Heard Dies, Daughter Calls Out People Who 'Wished Death On Him'

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