Atul Jain's Story: How A Branch Manager Turned Bajaj Housing Finance Into A 1.37 Lakh Crore Company

Meet Atul Jain, the man, who transformed Bajaj Housing Finance into a Rs. 1.37 lakh crore company with his strong collections model. Here's his success story, perfect for a business drama film.

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By Rishabh Naudiyal Last Updated:

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Atul Jain's Story: How A Branch Manager Turned Bajaj Housing Finance Into A 1.37 Lakh Crore Company

Bajaj Housing Finance Limited (BHFL) is a subsidiary of Bajaj Finance Limited (BFL), a renowned non-banking financial company headquartered in Pune. BHFL is among the most diversified non-banking financial companies in the Indian market. According to the official website of Bajaj Housing Finance, it caters to more than 88.11 million customers across India. Renowned billionaire businessman, Rahul Bajaj founded Bajaj Finance Limited 37 years ago on March 25, 1987.

Inside India's most valued housing finance company, Bajaj Housing Finance's journey so far

There are only two subsidiaries of Bajaj Finance Limited and that are Bajaj Housing Finance and Bajaj Finance Securities. While Bajaj Housing Finance was launched back on June 13, 2008, Bajaj Finance Securities was started in 2010. Apart from being one of India's biggest names in the deposit-taking space, Bajaj Finance has also created brand value with its philanthropic work in recent years.

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For the uninitiated, Bajaj Finance is part of the CSR initiative with Bajaj Electricals and Bajaj Auto, spending a sum of Rs. 5,000 crore in multiple social impact projects. From collaborating with Jamnalala Bajaj Foundation to Kamalnayan Bajaj Hospital, Bajaj Finance has been working to empower women, providing better healthcare, proper education, and more.

Who is Atul Jain? Meet Bajaj Housing Finance's CEO, who transformed the company into a 1.37 lakh crore firm

In September 2024, Bajaj Housing Finance shocked industry experts by emerging as a major player in India's housing finance sector. The company's IPO received a tremendous response and was labelled the most valued housing finance company in the country. According to a report in Financial Express, Bajaj Housing Finance's market capitalisation is around Rs. 1,37,406.09 crore.

The mammoth success of Bajaj Housing Finance has left their rivals scratching their heads, but do you know about the man, who is responsible for their extraordinary mark in India's housing finance space? Well, his name is Atul Jain, and he currently serves as the CEO and managing director of Bajaj Housing Finance. Before we talk about how Atul has taken Bajaj Housing Finance to such significant heights, let's talk about his background to learn more about his humble beginning.

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Bajaj Housing Finance Limited's CEO, Atul Jain's educational qualifications: Not IIM or IIT, he is an alumnus of the Punjab University, Patiala

According to Atul Jain's LinkedIn Profile, he pursued a Bachelor's degree in business/commerce and a Master's degree in business administration from Punjab University, Patiala. At a time when most of the businessmen and entrepreneurs are either from IIMs or IITs, Atul Jain has proved that the institution doesn't really matter when a student is eager to make his mark. Well, after completing his graduation and post-graduation, Atul started applying for jobs like any other normal youngster in the country. He kickstarted his professional journey as a project executive at PNB Capital Services Limited.

Bajaj Finance Limited's CEO, Atul Jain's professional journey: From a branch manager to becoming the company's managing director

After spending some time at PNB Capital Services, Atul Jain moved to Prudential Capital Markets Limited. However, it was in March 2002, when he joined Bajaj Finance Limited as a branch manager at their Lucknow branch. Courtesy of his impressive work there, Atul Jain was sent to Delhi, which took his career to a new height. After working four years as a branch manager in Lucknow and Delhi, Atul Jain was appointed as the National Collections Manager for a period of 3 years from March 2006 to February 2009.

In the following years, from March 2009 to February 2018, Atul Jain worked as a chief collections officer, president of rural lending collections, and enterprise risk officer at Bajaj Finance Limited. However, it was in March 2018 when Bajaj Finance Limited appointed Atul Jain as their newly formed subsidiary, Bajaj Housing Finance's CEO (Chief Executive Officer). Courtesy of his tremendous work in the last 16 years at Bajaj Finance Limited, Atul was given the responsibility of driving growth and profitability for their new segment, BHFL (Bajaj Housing Finance Limited).

How a former branch manager, Atul Jain took Bajaj Housing Finance Limited's market capitalisation to the mark of Rs 1,37,406 crore

The exact blueprint of Atul Jain's strategies and policies isn't available in the public domain, but as per some industry experts, he prioritised working on the company's synergies and financial strengths. According to a report in India Today, Atul Jain capitalised on HDFC Limited's exit from the housing space quite smartly. The three pillars responsible for Bajaj Housing Finance Limited's impressive success are Atul's ability to take risks, his experience with collections, and lending policies. Courtesy of working in different shades of the country, Atul knows the customers' heartbeat, which doesn't look too significant on paper but serves a major role on the ground level.

Despite taking Bajaj Housing Finance Limited to the mark of Rs. 1.37 lakh crore, Atul Jain is determined to take it to the next level with his expansion strategies. As per multiple reports, Atul is keen to prioritise technological advancement and customer-centric solutions to make Bajaj Housing Finance the undisputed king in India's housing finance sector. Apart from his professional front, not much is known about Atul Jain's personal life. The CEO prefers to live a low-key life, which is why it is unknown whether the 52-year-old is married. Well, we hope Atul Jain continues to inspire youngsters who want to make it big in life.

What are your thoughts on Atul Jain's journey from working as a branch manager to taking Bajaj Housing Finance's market capitalisation to Rs. 1.37 lakh crore? Let us know.

Also Read: Who Is Jay Chaudhry? Richest Indian In US, Turned His Employees Into Millionaires, 11B USD Net Worth

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