ASTRO's Cha Eun Woo's Phone Number Leaked During Military Service? Privacy Concerns Sparked

Popular K-pop idol and K-drama actor, Cha Eun Woo, began his mandatory military service on July 28, 2025, and is currently serving in the Republic of Korea Army's military band. On November 4, 2025, news surfaced that his phone number had been leaked, prompting many fans to call him. Many even shared screenshots of their calls with him, exposing the phone number. It sparked a frenzy, with many expressing concern about the privacy breach involving the artist and his agency's alleged failure to protect him. Here's uncovering the truth regarding the viral incident.

Did Cha Eun Woo's phone number really get leaked?

After Cha Eun Woo's alleged phone number was shared on social media, many fans called him and heard him answer "Hello?", a move that sparked a frenzy online. They shared the clip on social media alongwith the contact info, prompting more fans to dial the number. Some fans were thrilled to gain access to such personal details about their favourite Korean star, while others criticised the original poster for failing to respect the artist's privacy. However, after some time, it was revealed that the short message from Cha Eun Woo was actually pre-recorded and a publicity stunt.

The alleged leak of the True Beauty star's phone number was not a genuine security breach but a promotional strategy for his new album, ELSE. On November 4, 2025, Cha Eun Woo posted the phone number (070-8919-0330) on his official social media with the message, "Call me now, before the sound is gone." The number led to an ARS (automatic response system) where fans could hear him say "Hello?" However, little did they know they were not conversing with him in real time but were hearing a voice recording.

Why did Cha Eun Woo's agency, Fantagio, create the hoax about his phone number?

Cha Eun Woo's agency, Fantagio, created buzz around his phone number to generate interest in his latest musical offering, ELSE. As he is unavailable to attend shows and interviews to promote the album in person, his management label has adopted this unique interactive marketing campaign. It was designed to foster an intimate, emotional connection with fans ahead of his upcoming solo album, scheduled for release on November 21, 2025.

How did fans react to Cha Eun Woo's phone number leak stunt?

When the fake phone number leak initially surfaced on social media, many fans went into a frenzy, believing his actual number had been compromised. Once the context became clear that the number was an Automatic Response System (ARS) promotion, fans were highly excited and appreciative of the unique, intimate marketing tactic. They immediately began calling the provided number, eager to hear his voice. Those who got through and listened to his recorded voice shared their ecstatic reactions online, with comments like "Your voice is like heaven."

Many fans expressed frustration after receiving a busy signal due to the high volume of callers. It added to the sensation and generated a wave of humorous social media posts, with some jokingly asking, "Why does Eun-woo get to talk? Let me speak too." The campaign was widely hailed as a fresh, emotional, and clever marketing strategy. However, a few expressed concern about what would happen if the phone number actually belonged to a real person. But the possibility of the happening remains low to none, as Fantagio must have checked it before moving ahead with the promotional plan.

What are your thoughts on Cha Eun Woo's fake phone number leak for promotional purposes? Let us know.

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