Aks Clothing is one of the quirkiest brands in the clothing space. One look at their Instagram handle, with a massive fanbase of 40K followers, Aks is an amalgamation of modern and traditional fashion. From renowned celebrities wearing the stunning outfits of Aks Clothing to their wedding store, Aks Clothing is indeed making its mark in India's clothing industry. While it started with just women's wear, Aks Clothing is now a notable player in the men's and children's sections, too. However, today, we are going to talk about the founder of Aks Clothing, Nidhi Yadav.
Nidhi Yadav is a Gurgaon-based entrepreneur, who has always wanted to work in the fashion space but was forced to do a corporate job for personal reasons. However, after working at one of the biggest multinational companies in the world, she realised that fashion and clothing were the only spaces where she wanted to build her future. As a result, she founded and established her brand, Aks Clothing, right from scratch in 2014.
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Talking about Nidhi Yadav's educational background, she is a computer engineer by profession. After completing a degree in computer engineering, she worked at Deloitte, one of the world's biggest multinational companies. After working at Deloitte for some time, Nidhi realised that it was not something she would love to do for the rest of her life. As per a report in DNA, once during an office presentation, Nidhi was asked the question, "When was the last time she felt like coming to the office?" In response to the same, she said, "never". It was when she seriously started thinking of leaving Deloitte, as some of her colleagues had advised her to do what she loved wholeheartedly.
Nidhi Yadav went to Italy in order to pursue a one-year fashion designing course at the prestigious Polimoda Fashion School, Florence. During her time in Italy, Nidhi studied the business models of a lot of clothing and fashion brands that helped her start her own company from scratch. Once, in an old interview with an online news portal, Nidhi admitted that she took inspiration from the success stories of renowned brands and decided to create outfits at affordable prices. She said:
"I was always drawn towards clothing brands and their stories. So while pursuing a fashion designing course in Italy, I studied the business model of many iconic fashion brands. Inspired by their success, I decided to replicate it in Aks. We offer fashionable outfits at affordable prices and launch a new collection every 15 days so our customers can stay up-to-date with the trend."
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After completing her fashion design degree at Polimoda Fashion School, Nidhi Yadav was offered a high-paying job in Italy. However, she declined the offer and returned to India in order to pursue her dream of establishing her own clothing brand. With just Rs. 3.5 lakhs, Nidhi launched her clothing brand when she was living in a 2BHk house in Gurgaon. In the beginning, Nidhi started her own company with less than a thousand units.
For the uninitiated, Nidhi Yadav is happily married to her husband, Satpal Yadav. The couple is the parents of a lovely daughter. However, back in 2014, Nidhi and Satpal's daughter was just seven months old, when they launched their company, Aks Clothing.
It was difficult for Nidhi Yadav as she had to manage her newly established company and her newborn baby simultaneously. However, what worked for Nidhi was starting her company in a work-from-home setup, which helped her manage her daughter at the same time.
Once, in an old interview with CXOtoday.com, Nidhi Yadav recalled the time when she used to travel from Gurugram to Jaipur almost every weekend with her newborn baby. The mompreneur admitted that it was quite tough to travel with her newborn daughter as she used to be worried about her health, too. Not only this, Nidhi also revealed that she and her husband, Satpal Yadav worked till 3:00 am after making their baby sleep. It was a challenging phase, but Nidhi overcame it with the support of her husband and in-laws.
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When COVID-19 hit India, just like most businesses, Nidhi Yadav's Aks Clothing also suffered a major drop in its revenue. At that time, she decided to manufacture masks and PPE kits in order to generate income. Not only this, but Nidhi also decided to get into the kidswear section during the pandemic. The fashion designer also introduced a special category, 'sibling collection', on their website, which was a major success.
Fast forward to 2024, and Aks Clothing has emerged as one of the most promising clothing brands in india. As per a report in DNA, Nidhi Yadav's clothing brand is aiming to touch the Rs. 500 crore revenue mark in 2023-2024.
We are in love with Nidhi Yadav's entrepreneurial journey, from leaving Deloitte to starting her own clothing brand, Aks Clothing. What are your thoughts about it? Let us know.
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