Taylor Swift To Announce Her 12th Album On August 12? The 'Mastermind's' Website Has A Ticking Hint

Whether you like Taylor Swift or not, you definitely know her and her music, and for a world of fast fashion, fast trends and fast dating, that is more than most can say. The singer is known for her intricate writing style, taking the 'Swifties' on a ride with her through every album, while low-key dissing her ex-boyfriends. Well, we know it all, and the singer might be ready with chapter 12!

Taylor Swift to announce her 12th album today?

Remember how we got The Tortured Poets Department, with a sly smile from the Mastermind? Well, while we can't see her fans are sure she is enjoying this ride thoroughly, as 'Swifties' go into a frenzy decoding the easter eggs Taylor Swift has dropped in the past few hours. Everything Taylor does is well calculated, so when during the Eras Tour the singer added orange to her palette, it set her fans wild with theories.

Well, it seems like they were right, as the past few hours have been nothing but guiding the fans to another chapter. And now, Taylor Swift's website is also doing the same. The fans have been going wild with guesses of what is happening, and as it seems, the singer will keep her fans awake till midnight. A countdown on Taylor Swift's website is leading fans to stay up until 12:12 am ET on August 12, 2025. The countdown appeared three hours prior with a dazzling orange background behind it.

Taylor Nation had teased the new era

The speculations began when Taylor Nation, the singer's in-house marketing team, posted to Instagram on the morning of August 11, 2025, suggesting that a new era was around the corner. The social media page shared a 12-photo carousel featuring her orange bodysuits and dresses from the Eras Tour, along with a shot of her and Sabrina Carpenter during the surprise song set in New Orleans. The post was quoted as saying:

"Thinking about when she said 'See you next era.'"

Travis Kelce will have Taylor Swift as a special guest on New Heights?

Not long before Taylor Nation painted every Swiftie in an orange coloured hype, Travis Kelce's account and the New Heights podcast page jointly teased a 'VERY special guest' for an episode on August 13, 2025. Travis and Taylor Swift have been going strong for a while now and are often seen together in public. However, if this episode is manifested, it will be the couple's very first joint interview/podcast together. 

Centred between the Kelce brothers was a silhouette resembling the I Can Do It With A Broken Heart star, sending fans into a frenzy. The same glittery orange backdrop was behind the three figures. Taylor and Travis have also been making headlines for their alleged engagement for months now. 

What are your thoughts on Taylor Swift's hints? Will there be a new album, or is the Mastermind planning something bigger? Let us know.

Next Read: Demi Lovato-Taylor Swift's 'Rocky Bond', Dated Joe Jonas, Feud On 'Bad Blood' For Katy Perry, More

AWESOME NEWS! Now you can download BollywoodShaadis app and never miss a story. Get App

AWESOME NEWS! Now you can download BollywoodShaadis app and never miss a story. Choose your device Android or IOS (Apple)