Iconic Dallas Cowboys Cheerleaders Salary, Got 400 Per Cent Pay Hike, Here's How Much They Earn Now

The Dallas Cowboys cheerleaders, often called the ‘world’s most famous cheerleading team’, have been an integral part of American football culture for more than 50 years now. Known for their electrifying performances, precise routines, and cultural influence, the cheerleaders have long been celebrated as symbols of glamour and athleticism.

But behind the glitz, there was the harsh reality of low wages and a lack of financial security for them. However, that changes now. From 2025, the cheerleaders will receive a 400 per cent pay raise. It is a historic shift in the cheerleading profession and here’s all you need to know about it.

The Dallas Cowboys cheerleaders are the cultural icons of America

Since their debut in the 1970s, the Dallas Cowboys cheerleaders have ruled the world of sports in America. They’ve starred in TV specials, music videos, international tours, calendars, and pop culture references. They’re often described as America’s ‘ambassadors of cheerleading’, symbolising both entertainment and aspiration for young dancers worldwide.

Yet, their prestige did not save them from financial struggles. The new pay hike acknowledges that being a cheerleader is not just about glamour; it’s a profession that demands discipline, physical fitness, and performance skills. With their annual earnings now rivalling mid-level corporate salaries, cheerleading could finally be seen as a sustainable career path rather than a stepping stone for other careers.

The Dallas Cowboys cheerleaders had a long fight for fair pay

For decades, cheerleaders across the NFL have faced scrutiny over their low pay and limited benefits. Many had to balance multiple jobs to make ends meet despite the demanding schedules and high standards required to be part of a cheer squad. The Dallas Cowboys cheerleaders, in particular, have become the face of cheerleading worldwide, appearing at games, events, TV shows, and even Netflix series; yet, their compensation had been far behind when compared to their cultural and commercial contributions.

In 2024, veteran cheerleader, Jada McLean shed light on the situation in an interview with The New York Times. She revealed that during her fifth year with the team, she earned just USD 15 an hour and USD 500 for each appearance. Considering the intense physical demands, countless rehearsals, and public appearances, these wages drew criticism and sparked debate. According to Jade, the 2025 pay hike is nothing short of ‘a drastic change'.

What does the new pay structure for the Dallas Cowboys cheerleaders looks like

According to reports, veteran cheerleaders will now earn between USD 60 and USD 75 per hour, with an estimated annual income of USD 150,000. Higher appearance fees and structured compensation for game-day performances and external events will also be ensured. For a team whose players often make tens of millions each season, this change represents a long-overdue step toward recognising the women’s value and labour in the sports.  

There are still gaps in the pay structure for the Dallas Cowboys cheerleaders

However, while the hike is groundbreaking, some gaps remain in the pay structure. Reports suggest that the contract still does not include health insurance or comprehensive benefits, an issue that many critics believe should be addressed, given the physical risks cheerleaders face. Still, the pay boost is being celebrated as a moment of victory in a profession that has long been undervalued.

The Netflix effect on the pay increase for the Dallas Cowboys cheerleaders

A major catalyst for the pay change for the cheerleaders was the Netflix docuseries America’s Sweethearts: Dallas Cowboys Cheerleaders, released in 2024. The series pulled back the curtain on the cheerleaders’ world, highlighting the athleticism, emotional resilience, and relentless training required to stay on the cheer squad. It also drew attention to the low wages, which sparked public outrage and support for fair compensation.

The show quickly became one of Netflix’s Top 10 most-watched series, and created global awareness regarding the disparity between the cheerleaders’ cultural status and their paychecks. With the Cowboys being one of the most valuable sports franchises in the world which is worth billions, the wage hike was both a financial and symbolic correction that was long overdue.

Cheerleading pay comparisons with NFL players’ salaries

The wage disparity between NFL cheerleaders and players has always been staggering. For instance, Cowboys quarterback Dak Prescott reportedly makes USD 60 million per season. Until now, some cheerleaders have been earning barely more than the minimum wage, despite their significant role in the team’s brand appeal and stadium experience.

While the cheerleaders’ USD 150,000 annual pay still looks pale compared to players’ earnings, it is still a giant leap from the past and a big symbolic acknowledgement that their contributions matter. The move could also influence other NFL franchises to change their compensation structures for their cheerleaders.

Dallas Cowboys cheerleader pay hike is a step forward, but more needs to be done

The 400 per cent hike is undeniably a historical moment, but industry experts argue it should be only the beginning and not the end goal. Cheerleaders still lack benefits like healthcare coverage, retirement plans, and protections against workplace exploitation. Advocacy groups stress that until those are also addressed, true equality remains unachieved.

Still, the progress cannot be diregarded. As Jada McLean noted, the change in pay offers cheerleaders greater financial independence and career security, something that past generations could hardly even imagine. For future cheerleaders, it is a positive sign that pursuing a career in professional cheerleading no longer means compromising on financial stability.

What does this mean for the future of cheerleading?

The Dallas Cowboys’ decision could have a ripple effect across the NFL and other professional sports leagues. With increased visibility through streaming platforms like Netflix and social media, cheerleaders’ voices are louder than ever. Fans are demanding fairness, and organisations are beginning to respond positively.

The Dallas Cowboys cheerleaders’ 400 per cent pay hike represents more than just numbers; it’s about respect and recognition. For over half a century, these women have inspired millions with their performances, yet their financial struggles were hidden behind the sparkle of their success. Now, with annual paychecks of USD 150,000, the squad is finally being compensated closer to what they deserve.

As one of the world’s most recognisable cheerleading teams, their win is symbolic for performers everywhere and has proven that public support can bring about meaningful change.

Also Read: Who Is Pratika Rawal? Daughter Of BCCI Umpire, Scholar And The Rising Star Of Indian Cricket Team

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