From Balenciaga To Burberry: Isha Ambani Brought Luxury Brands To India, Changed Fashion Forever

Isha Ambani is known for her fashion A-game after her various appearances in global fashion events such as the MET Gala and the NMACC grand opening. But, there is a lesser-known fact about the Ambani heiress when it comes to fashion. Apart from a great fashion sense, Isha also has a keen sense of trends and market when it comes to haute couture and luxury brands. 

Isha Ambani is the non-executive director of Reliance Retail and daughter of Mukesh Ambani, the chairman of Reliance Industries. Under her initiative, Reliance Retail has successfully brought many luxurious international brands to India's domestic market. Changing fashion forever, Isha has also made these brands more accessible to the public. Read on to learn more about how Isha Amabni brought these brands to India. 

Isha Ambani wanted to make luxury fashion accessible to the public

Isha Ambani heads the retail side of Reliance Industries, which is known as Reliance Retail. She was also made the non-executive director in July 2023. Under her leadership, Reliance Retail has brought home numerous global luxurious brands. These brands were previously not accessible in India. They were either imported with heavy customs duties, or people brought them when they went for international travel. Due to the growing popularity of luxury products but no supply, a lot of duplicate and counterfeit products were circulating in the markets. 

Isha Ambani said that India was ready for a retail revolution 

During an investor conference, Isha Ambani had talked about her vision for the future of retail in India, reported Times of India. In the conference, she had said that the country was ready for a retail revolution. Keeping in mind the young demographic of India, which had many aspirations, Isha had said the demand for luxury brands is 'unprecedented'. The Reliance heiress was also confident that, given the strong foundation of the company they would achieve their goal of doubling the business in 3-4 years. And she was not wrong, since Reliance Retail is a pioneer when it comes to bringing global brands to India. In the investor conference, Isha Ambani had stated: 

“India is ready for a retail revolution. With our young and aspirational demographic, the demand for premium and luxury brands is unprecedented. We aim to bring the best of global fashion to Indian consumers while ensuring accessibility and value. With the strong foundation we have built, I am confident that we will achieve our goal of doubling our goal of doubling our retail business in the next 3 to 4 years."

Isha Ambani brought haute couture brands such as Tiffany, Balenciaga, Valentino and more 

Luxury brands such as Valentino, Balenciaga, Versace, Sephora, and more were names that many aspirational Indians were aware of but had no means of owning products from these brands. However, from the luxury jewellery brand Tiffany and Co., to the haute couture of Armani, all of these international brands are now available in India. Especially, the arrival of Versace and Balenciaga in the country, which are considered super luxurious brands with almost all of their products costing around lakhs, showed that the Indian market was ready to be at par with international markets. 

Isha Ambani has also helped develop Indian brands in the market 

Apart from bringing international brands to India, Isha Ambani has helped home-grown businesses to flourish in the market as well. The Ambani heiress has also made sure that their products remain locally relevant, showing a keen sense of understanding of market research and targeted demography. As per an Economic Times Report, Isha Ambani had said: 

"To keep up with this growth, we have established 18 domestic and 3 international design centres, ensuring our designs are locally relevant."

Isha Ambani has showcased her exceptional fashion sense many times 

Isha Ambani's fashion statements have often become the talk of the town. She has always preferred a fusion of Indian and Western styles. Even when the heiress wears Western, she always brings in a touch of her Indian roots to the outfit, either through jewellery or any other piece of style statement. Isha Ambani's look for MET Gala 2025 was a testament to her classy sense of style. She had donned an elegant suit and a beautiful long coat. But what stole the show were the pieces of jewellery she was wearing. During a conversation with influencer, Julia Chafe, Isha revealed that most of the pieces belonged to her mother, Nita Ambani. This again showed how she adds a personal touch of Indianess to all her looks. 

What are your thoughts on the brands that Isha Ambani has brought to India under her initiative at Reliance Retail? 

Also Read: Inside Isha Ambani's Opulent MET Gala Look, Ft. Rare Heirloom Jewels From Mom, Nita's Collection

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